The Important Stuff (Without the Boring Bits)
Welcome to Creator Info, your go-to guide for the important bits of the Adventure. Wag. Repeat. campaign.
Firstly, you’ll find everything you need to know about creating and sending your content to Henry Wag. In addition, if you decide to share your adventures on your own social media, we’ll explain how to tag us and clearly disclose your gifted collaboration using AD.
So, before you grab the lead, camera and your four-legged adventure buddy, have a quick read below to make sure you’re ready to go.
Adventure. Wag. Repeat.
How to Create Content We’ll Love
We want your content to feel natural. Nevertheless, there are a few things that will help us make the most of everything you send.
Please do: shoot videos vertically in 9:16, send original high-quality files, use natural light where possible, keep the Henry Wag product visible, capture both close-up and wider lifestyle shots, send a mixture of portrait and landscape photography and, above all, let your dog’s personality shine through.
Please avoid: heavy filters, TikTok or Instagram watermarks on the original files, prominent competitor branding, music permanently added to the video, very dark footage and unsafe or incorrect product use.
Also, don’t panic if your dog refuses to cooperate.
Indeed, if you’ve spent five minutes arranging the perfect shot and your dog immediately destroys your plans, we probably want that content too.
Share the Adventure With Your Followers
The photos and videos you create as part of Adventure. Wag. Repeat. need to be supplied directly to Henry Wag as part of your three-month campaign commitment.
However, you’re absolutely welcome to share your Henry Wag adventures on your own Instagram, TikTok or Facebook too.
In fact, we’d love you to!
If you decide to post, please tag Henry Wag so we can find your content, cheer on your four-legged adventurer and potentially share your post with the rest of the Henry Wag community.
Where possible, tag Henry Wag both in the caption and directly in the photo, Reel or video.
Please remember to label your post as an AD
Because you’ve received gifted Henry Wag products as part of a commercial creator relationship, any campaign content you choose to publish should be clearly identified as advertising.
The ASA advises that advertising labels should be clear and upfront, and specifically identifies labels such as “Ad” as suitable, while labels such as “Gifted” alone may not be sufficiently clear.
Therefore, for the Adventure. Wag. Repeat. campaign, we ask you to include:
AD at the beginning AND end of your caption
For example:
AD | Today’s wholesome woodland walk lasted approximately four minutes before somebody found the driest, dustiest patch of ground imaginable 😂🐾
Luckily, our Henry Wag adventure essentials were along for the ride.
@HenryWag
AD
The important part is that AD appears clearly at the beginning, rather than being hidden after a “more” button or at the bottom of a long caption. The ASA says advertising should generally be identifiable upfront.
Posting is optional
Sharing campaign content on your own social media is not part of your agreed monthly deliverables.
Your commitment remains:
10 photos & 3 videos supplied to Henry Wag each month.
Therefore, there’s no pressure to post everything, or anything, to your social accounts.
But if you do?
Tag us. We want to see the chaos.
Ready to Send Us Your Content?
At the end of each campaign month, you’ll need to send us:
📸 10 original photographs
🎥 3 original videos
Please send the original files rather than downloading your content back from Instagram or TikTok, as social platforms can reduce quality and add watermarks.
Content Deadlines
Month 1 deadline: Sunday 20th September 2026
Month 2 deadline: Sunday 18th October 2026
Final campaign deadline: Sunday 22nd November 2026
Ways you can send your content
We can accept your content in various ways, you can email us at marketing@3penterprise.co.uk, send via dropbox or even send via a WeTransfer.