Grant Rogers, the Managing Director of 3P Enterprise and creator of Henry Wag has been awarded Small Business Entrepreneur of the Year award at the South West regional Great British Entrepreneur Awards ceremony held in Exeter. The Gloucestershire based business owner will now go forward to the national finals being held in London on 21st November.

The Great British Entrepreneur Awards are sponsored by NatWest and celebrate entrepreneurship in Great Britain through a portfolio of products, events and initiatives designed to support entrepreneurs and their ventures. GBEA’s mission is to support connect and encourage entrepreneurial minds in Great Britain. Now in its seventh year, the NatWest Great British Entrepreneur Awards celebrate the hard work and inspiring stories of entrepreneurs, rather than the business’ balance sheet. It is the first time the Awards have held a dedicated regional final in the South West. The finalists at the South West event, held on 24th October, were selected from an initial entry of over 3000 businesses. The award entries were judged by a panel of successful entrepreneurs and businesspeople from across a wide spectrum of British business including Cath Kidston MBE, Justine Roberts CBE of Mumsnet and Jon Wright co-founder of Innocent Drinks.


Grant Rogers started the business in 2002, building wooden dog kennels in his garage and a website to sell them from. To grow the business, Grant sourced and imported pet products from US manufacturers and, in 2007, secured the UK distribution rights for the Petmate brand which he began selling to other retailers. In 2013 Grant began developing his own Henry Wag range of pet accessories to develop products to meet the needs he experienced as a dog owner living in a rural location. Grant designed the Henry Wag product range to remove the barriers to a more active outdoor life by offering cleaning and drying solutions for active dogs and their owners and consists of a selection of highly absorbent microfiber towels, drying gloves and absorbent dog coats, car protection and pet travel products.


The award from GBEA adds to an amazing year for the business. The Henry Wag brand won Pet Product of the year at the Petquip trade association awards in September for the Drying range of products, adding to the new products showcase award at PATS Sandown 2019 for the Dog Drying coat. In addition, the brand featured on the BBC’s show The Customer is Always Right where the Henry Wag Noodle Glove Towel won over a panel of consumer testers to receive first place and the coveted winner’s trophy.’

After collection the award, Grant commented, “Winning the trophy was a real surprise for me, especially given the strength of the other finalists. It’s great to be recognised by some amazing people on the judging panel, but much of the credit must go to our team, our customers and our suppliers which have made this journey possible. I made it an objective at the start of this year to put our products and business forward for some awards with the aim of raising the profile of the business and achieving some recognition of what we are doing here at 3P Enterprise and in particular with the Henry Wag brand,” continued Grant. “If we were to lift the trophy at the national event in London next month it would be an amazing achievement for us all.”