June Rewind & A Sneak Peek at What’s Coming in July

As we dive into the second half of the year, we wanted to take a moment to reflect on all that’s happened in June and share some exciting news about what’s coming next. Whether you’re a loyal Henry Wag customer, a trade partner, or a new face in our growing community, thank you for being part of our journey.

June Rewind: Mischief, Innovation & More

June was a lively one here at Henry Wag HQ!

Soft Launch of Our Brand-New Dog Backpack

One of our proudest behind-the-scenes developments has been the soft launch of our brand-new Dog Backpack. Designed for on-the-go pups and their humans, this practical, adventure-ready backpack makes outings smoother and more enjoyable – whether it’s a woodland walk, beach day, or weekend escape.

We’ve been thrilled with the initial feedback and can’t wait to officially introduce it to the wider community very soon. Keep your eyes peeled!

Bring Your Dog to Work Day

We also celebrated Bring Your Dog to Work Day, and as you can imagine, the office was buzzing with wagging tails and plenty of smiles.

Our very own Chief Mischief Officer, Lola, took her role seriously – spreading joy and a touch of chaos around the building – while Stella, her second-in-command, opted for a more relaxed approach, snuggling up for cuddles and making sure staff wellbeing was a top priority.

Moments like these remind us why we do what we do – making life better for dogs and the people who love them.

Looking Ahead to July: We’re Expanding into Europe! 

We’re incredibly proud to announce that Henry Wag is officially expanding into the EU!

Thanks to new partnerships with trusted 3PL warehouses, our products will now be more accessible to dog owners and trade partners across 11 European countries:

🇦🇹 Austria
🇧🇪 Belgium
🇩🇰 Denmark
🇫🇷 France
🇩🇪 Germany
🇮🇪 Ireland
🇮🇹 Italy
🇱🇺 Luxembourg
🇳🇱 Netherlands
🇵🇹 Portugal
🇪🇸 Spain

This expansion means:

• Faster delivery times
• Reduced shipping costs
• Improved service for European customers
• Greater support for EU retailers

As demand grows, we’ll be looking to expand both our product range and the list of countries we can deliver to. If you’re a European stockist looking to carry the Henry Wag range, now is a fantastic time to get in touch.

Watch the full CEO Vlog here.

Stay Connected with Henry Wag

We’ve got more exciting updates on the way – from new product launches to behind-the-scenes looks at life at Henry Wag.

Be sure to follow us on social media, tag us in your adventures, and sign up to our newsletter so you never miss a thing. Whether you’re heading off on your next dog-friendly road trip or stocking your shop shelves, we’re here to support you every step (and pawprint) of the way.

Thanks again for being part of our community.
Until next time – happy walkies!

📦 Interested in becoming a Henry Wag stockist in the EU?
Get in touch with our team here.

🐾 For more dog friendly lifestyle and adventure inspiration, follow us on Instagram and on TikTok!

🛒 Shop the range: henrywag.com